2024 Startups To Watch

CITY Provo FOUNDED 2020 EMPLOYEES 52 INDUSTRY Electric vehicle drivetrain manufacturing WEBSITE HypercraftUSA.com CEO Jacob Hawksworth (37) THE COMPANY Electric powertrains offering centralized hardware and software architecture for integrated vehicle systems.

Hypercraft’s purpose is solving the electric powertrain problem for mid-market original equipment manufacturers. BOLD BRANDING “The Hypercraft name came from our belief that a company should be forward-looking, innovative and push the boundaries of what’s possible (Hyper), while also taking pride in the quality and craftsmanship of our products (Craft).” PODIUM MOMENTS “We had a failure of a system the night before a high profile demonstration. We spent all night and all day working on it. The system didn’t perform well for the demonstration, but the customer was happy that we didn’t quit. That ended up meaning more to them than a working product.” GO FOR GOLD “Our goal is to sell 10,000+ systems to customers by the end of 2028, and exceed $500 million in annual revenue.” COMMUNITY RELAY “We’ve cultivated great relationships with our local universities and often host them at our facility for tours, educational events and hands-on internship opportunities.”

CITY Lehi FOUNDED 2021 EMPLOYEES 25 INDUSTRY Staffed remote teams WEBSITE HireBloom.com FOUNDERS Eric Engebretsen (30), John Pearce (30) THE COMPANY Bloom embeds bilingual college-educated talent from around the world directly into remote teams at client companies for half the traditional salary cost.

Bloom is blooming with of a desire to give U.S. companies a world-class service of remote overseas team members and to provide steady jobs to talented and deserving people around the world. BOLD BRANDING “Our goal is to help people around the world ‘Bloom’ where they’re planted.” PODIUM MOMENTS “Some of the earliest hires around the world tripled their income. Now we employ more than 2,000 people in almost every single time zone who are making 2.6x more money (on average) than their last job.” COMMUNITY RELAY “Our employees love working consistent schedules remotely. This type of employment is often taken for granted here in the U.S., but means the world to our team members around the world.” WINNING MINDSETS “Contributions to our growth include finding a differentiated way to position ourselves in the market, surrounding ourselves with a stellar team, collaborating consistently in-office, and being extremely passionate about the problem we’re solving and what we’re building.”

CITY Provo FOUNDED 2022 EMPLOYEES 12 INDUSTRY Construction WEBSITE RuckDelivery.com FOUNDERS Lee Chang, Shaun Merritt THE COMPANY A marketplace platform for last-mile construction delivery services so contractors get building supplies in as fast as 2 hours.

Ruck. You build — they deliver. More than just a construction supply delivery service, Ruck is transforming into an entire marketplace similar to Amazon – for construction. BOLD BRANDING “When we started, we would wear loud, yellow, Ruck-branded shirts as we ran in and out of Home Depot. People would start to ask what we did. We hit a pot of gold when we got permission to park a trailer with a big vinyl sign in the Home Depot parking lot at Provo Towne Centre.” PODIUM MOMENTS “We have a scalable strategy, great investors, a really good team and a proven track record. We just passed $1 million dollars a month in gross merchandise value.” GO FOR GOLD “We are turning into a marketplace of goods that happens to be very conveniently delivered to your jobsite in 2-3 hours.” STAY IN THE GAME “We’re tackling the startup world in a very humble industry, and we have no time to be insincere. If you want to be truly resilient, you’ve got to cut facetiousness and vanity.”

CITY Orem FOUNDED 2021 EMPLOYEES 55 INDUSTRY SaaS WEBSITE Hona.com FOUNDERS Manny Griffiths (32), Matt McClellan (30), Josh Christensen (30) THE COMPANY A communication suite for lawyers; an app that updates and educates clients on the statuses of their cases.

With Hona’s software, law firms update their clients on their cases, and clients receive a better experience while law firms have less redundant communication. ORIGIN STORY “Manny’s wife had a personal injury case and never felt like she knew what was happening with the case. Manny knew that with technology, he could better the process of updating and educating clients. Legal matters are some of the most stress-inducing and emotional times of a person’s life. Our mission is to arm attorneys with the best communication suite possible so that their clients receive the proper care and attention they deserve.” BOLD BRANDING “The name Hona was inspired by an ancient reformed Egyptian word that means ‘compass.’ Hona is a tool that guides clients through a complex legal process.” PODIUM MOMENTS “Over 300,000 people in the U.S. and Canada use Hona to receive updates and communication about their legal cases. We were also recently recognized as an emerging company in the Utah Business Fast 50.” 

CITY Provo FOUNDED 2022 EMPLOYEES 27 INDUSTRY Biotech WEBSITE RenewBT.com LEADERSHIP Chad Pollard (27), Tim Jenkins (43)THE COMPANY Renew Biotechnologies acquires, develops and commercializes diagnostic technology.

From early disease detection to the advancement of personalized medicine, Renew Biotechnologies is aiming to impact global health — one breakthrough at a time. BOLD BRANDING “We take a ‘new’ approach to diagnostic development and commercialization of diagnostic technologies.” PODIUM MOMENTS “Publishing our initial resonant data marked a pivotal moment, revealing our potential to make a significant impact in the methylation and diagnostic market. Finalizing our Series A at a $114M valuation validated the strength of our innovation and the market’s confidence in our growth.” GO FOR GOLD “The opening of our new 20,000-square-foot, state-of-the-art lab in Pleasant Grove in early 2025 will not only expand our research and development and clinical capabilities, but also solidify our position as a hub for innovation in biotechnology.” COMMUNITY RELAY “One in nine people will face a neurodegenerative disease. We’ve connected with countless families impacted by these conditions, and their excitement about the new insights and hope our work brings drives us to push forward in our mission.”

CITY American Fork FOUNDED 2022 EMPLOYEES 6 INDUSTRY Health & wellness WEBSITE GoRuvi.com FOUNDERS Amber Benson, Jason Budge THE COMPANY Real fruits and veggies drink blend derived from freeze-dried whole foods, helping Americans boost their nutrient game.

Ruvi’s “nutritional gold” is now being made into five flavorful Ruvi drink mixes to bring health back into our diets. BOLD BRANDING “Fruits and vegetables are colorful, and our drink blends are colorful, so our motto is ‘live in color.’” TRY, TRY AGAIN “Early on, when a problem surfaced, I’d think it was the end of the world, then Jason would say, ‘Great, let’s dive in.’ I’m so impressed with the way he handles problems and it’s changed my outlook. Problems can come every day, but you can stay positive throughout them.” WINNING MINDSETS “It’s important to listen to the opinions of your team and customers. It’s helpful to get feedback so we can figure out what we need to do differently.” PODIUM MOMENTS “We launched into retail stores this year! Find us in the BYU store, Ream’s Springville Market, Cedar Valley Pharmacy, Bountiful Drug, and so many more. We are also proud to have supported the U.S. Ski team with Ruvi during the 2022 Winter Olympics as they competed overseas in China.”

CITY Lehi FOUNDED 2021 EMPLOYEES 23 INDUSTRY Automotive WEBSITE Zapmoto.com FOUNDERS Clint Curtis (43), Michael Gray (44) THE COMPANY “DoorDash for automotive dealerships,” specializing in service pickup/delivery, sales delivery and test-drive delivery.

After owning/operating dealerships for 10+ years, the Zapmoto founders set out to change inefficiencies in the dealership day-to-day business. BOLD BRANDING “The original name was Test Drive Valet, but we landed on Zapmoto, combining the word ‘Zap’ meaning electric and quick, and ‘Moto’ as short for Motorcar.” PODIUM MOMENTS “We currently operate in 12 states. Average monthly revenue from last year to this year is 12x.” GO FOR GOLD “We want to be in all 50 states by the end of next year and grow 10x again.” COMMUNITY RELAY “A favorite story is from a valet in Texas who randomly texted to thank us for the platform. She had not had stable work that could compliment her schedule as she takes care of a son with a disability. Zapmoto works perfectly for her, and she’s excelling. It’s very rewarding to hear these stories.” STAY IN THE GAME “Time spent with your customers is never a waste of time. Don’t outsource it. We work to have irrational empathy for our customers. They are heroes for working with us while we learn.”

CITY Lehi FOUNDED 2021 EMPLOYEES 10 INDUSTRY Consumer electronics WEBSITE RedWolf.io FOUNDER Brad Bacigalupi THE COMPANY On-demand innovation and 3D printing for screen protectors, screen polishing/repair, phone case printing and more.

Red Wolf pioneered an on-demand, just-in-time model that helps retail shops minimize waste, save money, and avoid missed sales opportunities. PODIUM MOMENTS  “Red Wolf Technology’s partnership with Motorola has been amazing — enabling repair shops to 3D print genuine Motorola tools, such as jigs and molds, using Red Wolf Technology’s Primo Print3D platform. Also, within months of launching our Primo Protect product line, we closed a contract with TelCel, Mexico’s largest mobile carrier with over 48K stores across Latin America.” TRY, TRY AGAIN “Initially, we developed a product we believed was market-ready, but beta testing revealed that it needed to be even more simple and user-friendly. This emphasized the importance of user experience and customer satisfaction throughout development.” GO FOR GOLD “We are excited about our partnership with Precious Plastics, which allows us to play a key role in recycling and sustainability. We hope to serve as a leader of sustainability in the tech industry, providing a template for our retail partners to collect and recycle.”

CITY Lehi FOUNDED 2023 EMPLOYEES 18 INDUSTRY Marketing software WEBSITE GetMobly.com LEADERSHIP Zach Barney (39), Kris Jenkins (39), Joe Turner (49) THE COMPANY A universal lead retrieval, enrichment and engagement app for sales and marketing reps to use in the field.

Lead-capturing to CRM-integrating to following up can take an average of 11 days; Mobly shrinks that timeline down to a few minutes, while providing better data and an easy-to-use app.GO FOR GOLD “Sales technology sucks on your phone. Mobly will ultimately be the only solution B2B sales reps need when they are on-the-go.” PODIUM MOMENTS “One proud moment was surpassing 50 enterprise customers just one year post-launch, including many of the best companies in Utah. As well, we held our inaugural Event Marketing University in July, bringing some of the sharpest marketers and leaders in the country together to educate one another in doing event marketing right. We expected a turnout of 50-75 and ended up with 120!” WINNING MINDSETS “We believe in strict meritocracy, transparency, and encouraging employees to have lives outside of work.” STAY IN THE GAME “The startup world is harder than you can imagine, so make sure the journey is worth it. Don’t build just to make money — you truly need to enjoy it in order to get through hard times.”

CITY Pleasant Grove FOUNDED 2021 EMPLOYEES 89 INDUSTRY Health & wellness WEBSITE FikaReflexBar.com FOUNDERS Jamie Sagebin, Leo Sagebin THE COMPANY Reflexology and hydro bar services offering tranquility, bliss and relaxation.

Living in 18 cities over 15 years, Jamie Sagebin found reflexology spas in each, and they became her sanctuaries. Around Covid time, she knew her community needed a space to unwind, heal and reconnect, and Fika wellness facilities came to save the day. BOLD BRANDING “‘Fika’ is an attitude and an important part of Swedish culture. Many Swedes consider that it is almost essential to make time for fika every day. It means making time for friends, sharing a cup of coffee and enjoying the good things in life.” PODIUM MOMENTS “We have serviced over 100,000 customers since opening in 2021 with three locations open, and two more are being built with plans to grow outside of Utah in 2025.”  STAY IN THE GAME “Building a business is like building a sandcastle — when the sandcastle is built, the water comes and washes part of it away. You need to find joy in building the sandcastle over and over again.” COMMUNITY RELAY “We have built a place for people to escape the pressures of life and relax — a community we call the Fika fam!”